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#446 | The Express Underwriting Revolution

In the fall of 2013, I found myself at a conference and sitting through a presentation that I would usually have assiduously avoided – the future of underwriting, as seen through the lens of a consultant at Deloitte. The fact…

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#445 | Making the Market for Life Insurance

Full Article For as long as I’ve been in the life insurance industry, there has been persistent chatter about the life insurance “need-gap” reported by the annual LIMRA/Life Happens Insurance Barometer Study. The need-gap “represents the total level of self-reported…

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#444 | Protective and the Third Way in Variable UL

The new business franchise at Protective occupies a distinct corner of the life insurance market. Whereas most insurers over the past decade have shifted hard towards accumulation sales, Protective lives up to its name by remaining stubbornly focused on protection-oriented…

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#443 | Busch v Pacific Life

Image: AP It’s been a very long time since anything related to life insurance has broken into mainstream media. Larry King famously claimed to be scammed by a STOLI transaction that had been executed with his approval and paid him…

#442 | A New Era for Blending at Pacific Life

10/29/2025 Update - Last night, two-time NASCAR Cup Champion Kyle Busch and his wife Samantha Busch announced that they were suing Pacific Life over an $8.5 million loss in an Indexed UL policy. The complaint, which is now public, makes…

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#441 | F&G and The Insurance Origination Model

What’s a life insurance company? We’ve asked this question a few times in The Life Product Review because the answer isn’t as clear-cut as it might seem. Life insurers exist on a spectrum. At one end sits the classic, true-blue…

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#440 | The Curious Case of the 4.5% Whole Life

In the immediate aftermath of the changes to Section 7702 that were enacted in early 2021, the story was – understandably – entirely focused on the fact that Section 7702 rates were allowed to drop below 4% for the first…

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#439 | The VA-ization of Prudential VUL Protector

One of the mysterious things about the persistent rise of the Guaranteed VUL market has been the simultaneous decline in the market for Variable Annuities with Living Benefits (VALB). The peak of the VALB market was in 2007 and it…

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#438 | News Digest – 9/8/25

Guardian SafeGuard 360 Goes Mainstream When Guardian released SafeGuard 360 back in 2022, the storyline was – understandably – a little bit muddled. Was it simply a marketing wrapper for separate and independent life insurance and disability products, similar to…

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#437 | Making the Case for Juvenile Policies

When I graduated from college, I was given a participating Principal Whole Life policy. Entirely unbeknownst to me, my grandfather took it out when I was in the single-digits and had been paying the premiums on it ever since. It…