Case Design

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#453 | Searching for Certainty in All the Wrong Places

Questions from astute readers answered after the article Ask people what they want their life insurance policy to be and they’ll probably say “cheap.” That’s understandable given the bombardment every day of commercials from P&C companies advocating for folks to…

#424 | The 4% Rule and Life Insurance

A Refresher on the 4% Rule Fewer things in finance have been more unjustifiably maligned than the “4% Rule.” As interest rates fell in the mid-2010s, much was written about how the 4% Rule was too aggressive for the current…

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#421 | Risk and Reward in Protection Sales

Just 20 years ago, the hottest ticket in life insurance was middle-market estate planning. The estate tax exemption was just $2 million – low enough to ensnare more than two million households with a net worth in excess of $4…

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#206 | A Practitioner’s Guide to Picking Product

Since the inception of our industry, we have been bedeviled by the question of whether or not life insurance is a commodity. It is a question core to what we do and why we exist. If life insurance is a…

James Christie | Be Aware or Beware Part II

In my previous article titled “Be Aware of Beware – Part 1” we discussed the importance of truly understanding the underlying defaults setup in a carrier’s illustration system.  We explored the “Minimum Non-MEC” solve and uncovered how at times it…

James Christie | Be Aware or Beware – Part 1

In my previous article titled “Flip the Script-Solve for the Rate” I discussed a different way to go about illustrating and selling a non-guaranteed insurance product, specifically Indexed universal life for cash accumulation and income purposes.  The steps to follow…

James Christie | Flip the Script – Solve for the Rate

The IUL marketplace is backwards, matter of fact, it is upside down. Frankly, the way products are being sold right now feels like we are a bunch of mouth-breathers. As I spoke about in the first post of this series,…

#160 | Policy Funding on the Margin

A couple of weeks ago, one of the subscribers to this site reached out about a curious calculation he’d run while reviewing a proposal for one of his clients. The basic crux of the question was why seemingly minor changes…

#63 | Managing a Shadow Account Conversation

A year or so ago, I worked on a case with a producer on an extremely successful financier with three degrees from Harvard, one of which was a JD. All went well and the producer placed a large Guaranteed SUL…

#62 | Managing a Conversation about Non-Guaranteed Elements

[et_pb_section fb_built="1" _builder_version="3.0.90" custom_padding="0px|20px|15px|20px"][et_pb_row custom_padding="15px|0px|27px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.0.91" header_font="||||||||" header_2_font="||||||||" background_size="initial" background_position="top_left" background_repeat="repeat"]It’s no surprise that clients generally don’t trust insurance companies, but one of the industry’s dirty little secrets is that most independent…

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