Product Reviews
#417 | EquiTrust Wealth Max Bonus Life
EquiTrust isn’t a household name in life insurance, but it is fast becoming one in annuities. EquiTrust was originally a part of Farm Bureau Life but was bought by Guggenheim in 2011. Guggenheim was one of the first institutional investors…
#416 | The Continuing Evolution of Transamerica
In the life insurance industry, Transamerica is everything and nothing all at once. LIMRA sales statistics place Transamerica as the 3rd largest seller of Indexed UL by premium and the 2nd largest seller by policy count through Q2 of this…
#415 | Penn Mutual Plays for Keeps
Summarized by ChatGPT Penn Mutual ranks as a mid-sized player in the Whole Life market, positioned 10th in sales, significantly trailing behind competitors like Guardian and OneAmerica. Despite this, it maintains a strong presence in niche markets and among high-end…
#412 | Prudential Momentum IUL
When Prudential released the first iteration of Index Advantage UL (IAUL) in mid-2012, it was a massive validation of the Indexed UL market. I remember some people referring to it as a “hell freezing over” moment. What most folks didn’t…
#411 | New Accumulation IUL Releases
Over the past couple of weeks, four new accumulation-oriented Indexed UL products hit the market in what is undoubtedly the most active burst of product launches in years. The last time something like this happened was before AG 49-A was…
#400 | MassMutual Apex VUL
When MassMutual rolled out Apex VUL in 2021, the name was unintentionally ironic. If you’re going to roll out a product and call it “apex,” it better be good. Apex isn’t an aspirational term. It’s a descriptor. A product called…
#398 | Universal Life Outside the Lines
Over the past few weeks, two stalwarts of independent distribution – John Hancock and Pacific Life – have released new versions of their respective best-selling Indexed UL products. At first blush, the two products don’t have much in common. John…
#395 | Nationwide High Par 5
Full Article It’s been an interesting run for Nationwide New Heights IUL, which theoretically piggybacks on the massive success of Nationwide’s New Heights FIA and was built in partnership with Annexus. New Heights IUL was and continues to be identical…
#394 | The Curious Case of the MassMutual 8 Pay
One of the most obvious impacts of the change to the Section 7702 interest rates implemented at the beginning of 2021 was the ability for life insurers to become quite a bit more targeted in their Whole Life product designs.…
#369 | Brighthouse SmartGuard Plus
Quick Take There is no doubt that Brighthouse SmartGuard Plus is one of the most innovative new products to hit the market in a long time, blending the competitive guaranteed income of an annuity with the income tax advantages of…
