Email: bobby@lifeproductreview.com
Bobby Samuelson is a frequent keynote speaker at industry and corporate conferences, has authored and co-authored articles for publications such as Trusts & Estates and has been quoted in the Wall Street Journal. Bobby is also the CEO of Life Innovators, an independent life and annuity product development company.
Prior to reestablishing The Life Product Review in late 2017, Bobby was Senior Vice President and Head of Product Development and Pricing at Brighthouse Financial, formerly MetLife’s US Retail division. He and his team developed, priced, filed and supported all new and inforce life and annuity products sold by Brighthouse Financial, including fixed, indexed and variable annuities and whole life, universal life and term life insurance products.
Before joining MetLife in 2013, Bobby was an author, speaker, and consultant to life insurance companies, independent distributors, producers and high-end clients and their advisors. He started his career at National Financial Partners (NFP) and is the 3rd generation of his family to work in the life insurance industry.
Email: kasey@lifeproductreview.com
Kasey Gammons is a life insurance expert with deep experience in product analytics, case design, and advisor education and support. He brings a rare ability to bridge technical complexity and real‑world application, making intricate ideas both clear and actionable.
Kasey has over 10 years of experience in life insurance product. He began his career at LifeTrends, where he led the content strategy and writing function, focusing on explaining the “why” behind the numbers for LifeTrends subscribers.
In 2021, he joined LIBRA Insurance Partners, one of the largest independent distribution organizations in the life insurance industry. There, he established himself as an authority on life product, helping member firms navigate complex market dynamics, understand the many levers inside the insurance chassis, and set realistic expectations and solutions for long‑term success across diverse agent and advisor bases.
In addition to his industry roles, Kasey created a Christian personal finance class focused on a biblical understanding of money and stewardship. He serves as a deacon at his church and enjoys staying active through running and strength training.
Email: paul@lifeproductreview.com
Paul Hanley transitioned into the life insurance space by specializing in supporting advisors with client cases, after spending many years in higher education. A key aspect of his approach has been to parlay detailed product specifics and case design into a clear roadmap for both new policies as well as in-force contract reviews.
Paul has written extensively over the years on a wide array of topics including science, energy, health and wellness, sustainability, personal finance and life insurance. As a licensed agent, he enjoys bringing a producer’s perspective to The Life Product Review, balancing detailed analytics with a high-level, generalist overview.
With his background in education, Paul thrives on making complex topics accessible to his audience with a bend towards deep, intuitive understanding. His other interests include psychology, personal fitness, biking, hiking, nature and the outdoors.
