About TLPR

Bobby Samuelson, Editor

Bobby is an Editor of The Life Product Review. He is a frequent keynote speaker at industry and corporate conferences, has authored and co-authored articles for publications such as Trusts & Estates and has been quoted in the Wall Street Journal. Bobby is also the President of Life Innovators, an independent life and annuity product development company.

Prior to reestablishing The Life Product Review in late 2017, Bobby was Senior Vice President and Head of Product Development and Pricing at Brighthouse Financial, formerly MetLife’s US Retail division. He and his team developed, priced, filed and supported all new and inforce life and annuity products sold by Brighthouse Financial, including fixed, indexed and variable annuities and whole life, universal life and term life insurance products. During his tenure, Brighthouse released one of the industry’s first retail Life products with true asset-based compensation and Brighthouse’s first fee-based annuity, both without surrender charges. Bobby was a key constituent in crafting AG49 with the goal of creating more realistic and consumer friendly IUL illustrations.

Before joining MetLife in 2013, Bobby was an author, speaker, and consultant to life insurance companies, independent distributors, producers and high-end clients and their advisors. He also published The Life Product Review, a weekly newsletter providing qualitative and quantitative reviews of life insurance products and strategies. He started his career at National Financial Partners (NFP) and is the 3rd generation of his family to work in the life insurance industry.

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