Legendary asset manager Bill Gross once wrote "is it the man who made the epoch or the epoch who made the man?" The same could be asked about Indexed UL. Did it grow because of its intrinsic value, or did it grow because it was the right fit for the time? The last 10 years could not have been a more perfect incubator for Indexed UL. The crisis created a new hunger for products that preserve capital and the combination of low rates and low volatility coupled with relatively high portfolio yields made Indexed UL economics appear to be extremely attractive. But a new epoch is beginning. Will Indexed UL adapt or fall victim? As it turns out, the cracks are already starting to show.